Double Diamond! At the heart of our design methodology

by Ved Prakash, February 19, 2020

Because a crazy bunch of us at Iwarsi believe that we can make things better through design. And we happen to do that digitally. But why do we design? Simple, it makes us happy. And the happy few of us are in the pursuit of making the larger communities happier.

We do that by following this time tested design process. The Double Diamond, British Design Council’s framework for innovation and design. It has evolved over the years but the fundamentals remain the same. This methodology has helped us deliver modern designs that cut through the chaos. And this applies to every team involved in creative solutioning.

So this is how it goes to the table in this creative process.

The Double Diamond (innovation/design) stages as we see.

Problem Discovery

The craziest yet the most fun part is to talk to the clients about their problems/needs. More often if not always the problem statements may not be clear. They are in the raw form and can get trickier at times. This is the exploration stage wherein you try to understand clients’ expectations.

We recommend you involve the core design team in the discussions to get the first hand understanding of the problem or the need. This is the discovery stage which is followed by defining the problem or need.

Problem Definition

In this stage you iterate and establish the problem statement. This stage will help you find the dos and don’ts through a few iterations. This starts by cleaning up the data to filter the useful information. You then work on a few creative briefs (call them creative brainstorming sessions) to find those sweet spots.

This is that translation phase where the designers closely work with clients to get their expectations clarified and agree on the solution. There ends the client sign off and the real work begins.

Design Development

Designing is the most serious part of this whole process. This is the prototyping stage wherein you need to work on the design versions. As the methodology suggests it’s not a linear process.

There may be the need to plan back and forth sessions a few times before coming to a conclusion on whether to begin the project or iterate further. Once everybody comes to the same page the design project can begin.

The (Happiness) Delivery

The final (though not so final) part is deploying the design for the client in their environment. The design versions need to be run through a series of internal testing and feedback loop. This starts right after the first prototype starts taking shape. Client’s feedback is equally important while the deployment progresses. It helps in the elimination of unnecessary and deliver the approved prototype.

Having said that, we also understand that no method is invincible, and it needs some tweaks especially in the creative space. We sometimes create our own rules for the days and weeks that suit us better and that is how we try to win hearts.

Ved Prakash
Director UX

Thanks for Reading!